Measuring Event ROI: A guide to getting the most out of your events
Events are an important part of any business’s marketing strategy. However, without proper measurement, it can be difficult to determine if your […]
Creating Engaging Event Marketing Strategies
Creating an Engaging Event Strategy Events can be powerful tools for building brand awareness, generating leads, and fostering relationships with customers, partners, […]
Creating an Event Specification Guide: Your Key to Successful Event Planning
An Event Specification Guide (ESG) is a document that outlines all of the important details about an event in one place. This […]
What is Event Portfolio Management?
Imagine your boss walks in tomorrow morning and says: “We’re cutting $250,000 from the event budget. Which events can we get rid […]
The Benefit of Strategic Event Management / Strategic Meetings Management Programs
The cost savings associated with implementing a Strategic Event Management (SEMP) or Strategic Meetings Management Program (SMMP) can vary widely depending on […]
Strategic Event Management vs. Strategic Meetings Management: Understanding the Key Differences
SEMP is a comprehensive approach to managing an organization’s events and meetings, from planning to execution to evaluation. It encompasses all types […]
What is Strategic Event Management?
Strategic events management is a comprehensive approach to managing events that aligns with an organization’s goals and objectives to achieve optimal outcomes. […]
What the ROI-ROE-ROO?
In the world of strategic event management and strategic meetings management, it’s crucial to have a clear understanding of the different ways […]
Why Do I Need a Strategic Events Management Program?
Implementing a strategic event management program can bring significant benefits to a company. By developing a comprehensive approach to planning, executing, and […]
Event Tiers Explained: How to Classify Your Event Portfolio
Event tiers classify your portfolio by strategic importance, not size or format. A framework for brand-side marketers, event producers, and media companies.