Stephenie Lintl-McLean
Owner, Beyond Branding Events
Owner, Beyond Branding Events
- Consulting services for corporate clients, revising their experiential programs to increase the returns on investment
- Management of corporate events for multinational companies
- Thought leadership in Strategic Event Management / Strategic Meetings Management
Senior Manager, Corporate Event Strategy at Fidelity International
- Successfully developed and implemented strategic frameworks for experiential marketing for European marketing
- Building and managing the event portfolio, creation of a tier system of events, shaping a KPI and ROI framework for tracking success
- Determined international best practices and trained local markets in these best practices
- Implementation Team for training of marketing automation software
Project Manager at Insider Events GmbH
- Conception, execution, on-site management and post-processing of corporate events nationally and internationally
- Contract negotiation with international suppliers
- Budget responsibility for projects including calculation, controlling and final accounts
- Responsible for pitches nationally and internationally
Passionate marketer with a proven track record of creating meaningful experiences that connect and build trust, shorten the sales pipeline and deliver on strategic business goals and objectives.
- Empathetic, solution focused, organized, resilient
- Storyteller with a high level of curiosity and aptitude for thinking outside the box.
- Analytical and Evaluative
- Automation Software: Marketo, Salesforce, Cvent, Wrike
- Languages: native English, fluent in German, basic French and Spanish
Stephenie is a seasoned professional with 20+ years of experience in managing corporate events and implementing strategic frameworks. She holds a Master of Science degree in International Event Management from the University of Brighton. Throughout her career, Stephenie has developed and managed strategic events management programs on an international scale, managing event portfolios including exhibitions, conferences, congresses, road shows, international meetings, and board meetings. Having run international teams across 26 markets gives her a unique perspective on the industry’s global landscape.
Stephenie’s expertise in strategic event management has enabled her to implement experiential marketing program structures that help decrease costs, increase participant satisfaction and client trust, leverage resources to increase the reach of the marketing plan, and prove attribution of events to sales numbers in the P&L. This gives the C-suite increased insight into the value of investment in the event portfolio.
With a focus on strategic event management, she approaches each project with an eye towards aligning events with corporate strategy and delivering measurable results. She takes a holistic approach to event management, which means that every event is part of an integrated campaign with defined success metrics and rigorous measurement. She works closely with clients to understand their goals and objectives, and then develops an event strategy that aligns with their overall marketing and sales plans.
With Stephenie’s expertise, clients can be confident that their events will be strategic, cost-effective, and impactful. She stays up-to-date with the latest industry trends, technology and best practices, ensuring that her clients always receive the highest level of service and value.