Stephenie Lintl-McLean
Founder, Beyond Branding Events
Philosophy & Expertise
Stephenie is a specialized event portfolio optimization consultant with 25 years of experience transforming how organizations approach their event investments. She holds a Master of Science degree in International Event Management from the University of Brighton and previously served as Senior Manager of Corporate Event Strategy at Fidelity International, managing event portfolios across 26 markets.
Unlike traditional event strategists who optimize individual events, Stephenie works at the portfolio level. She helps organizations see their events not as disconnected activities, but as a cohesive portfolio that can be strategically managed to drive measurable business impact. Her approach bridges the gap between exhausted event teams drowning in tactical execution and frustrated executives who are uncertain about their return on event investment.
Through her proprietary portfolio optimization methodology, Stephenie helps organizations answer critical strategic questions: Which events deserve continued investment? Where should resources be reallocated? How do you measure success across an entire portfolio, not just individual events? Her frameworks bring clarity to complex decisions. They transform event portfolio management from an overwhelming administrative burden into a strategic opportunity.
Whether working with rapid-growth companies and scale-ups building their first structured event portfolio or established organizations refreshing mature portfolios that show signs of declining engagement, Stephenie delivers transparent decision-making frameworks and measurement systems. These give the C-suite clear insight into the value of their event investments.
With Stephenie’s expertise, clients gain strategic clarity about their event portfolio, make data-informed decisions, and create measurable business impact from their event investments.
Professional History
Owner, Beyond Branding Events
- Event portfolio design and optimization for organizations
- Development of strategic frameworks and measurement systems for portfolio-wide decision-making
- Workshop facilitation helping leadership teams align event strategy with business objectives
Senior Manager, Corporate Event Strategy at Fidelity International
- Developed and implemented strategic frameworks for experiential marketing for European marketing
- Built and managed the event portfolio, created tiered event systems.
- Developed KPI and ROI framework for tracking success
- Established international best practices and trained local markets in these best practices
- Served on implementation team for training of marketing automation software and Salesforce integration
Project Manager at Insider Events GmbH
- Conception, execution, on-site management of corporate events nationally and internationally
- Contract negotiation with international suppliers
- Budget responsibility for projects including calculation, controlling and final accounts
- Led pitch development and client acquisition nationally and internationally
Stephenie is a specialized event portfolio optimization consultant with 25 years of experience transforming how organizations approach their event investments. She holds a Master of Science degree in International Event Management from the University of Brighton and previously served as Senior Manager of Corporate Event Strategy at Fidelity International, managing event portfolios across 26 markets.
Unlike traditional event strategists who optimize individual events, Stephenie works at the portfolio level. She helps organizations see their events not as disconnected activities, but as a cohesive portfolio that can be strategically managed to drive measurable business impact. Her approach bridges the gap between exhausted event teams drowning in tactical execution and frustrated executives who are uncertain about their return on event investment.
Through her proprietary portfolio optimization methodology, Stephenie helps organizations answer critical strategic questions: Which events deserve continued investment? Where should resources be reallocated? How do you measure success across an entire portfolio, not just individual events? Her frameworks bring clarity to complex decisions. They transform event portfolio management from an overwhelming administrative burden into a strategic opportunity.
Whether working with rapid-growth companies and scale-ups building their first structured event portfolio or established organizations refreshing mature portfolios that show signs of declining engagement, Stephenie delivers transparent decision-making frameworks and measurement systems. These give the C-suite clear insight into the value of their event investments.
With Stephenie’s expertise, clients gain strategic clarity about their event portfolio, make data-informed decisions, and create measurable business impact from their event investments.
Owner, Beyond Branding Events
- Event portfolio design and optimization for organizations
- Development of strategic frameworks and measurement systems for portfolio-wide decision-making
- Workshop facilitation helping leadership teams align event strategy with business objectives
Senior Manager, Corporate Event Strategy at Fidelity International
- Developed and implemented strategic frameworks for experiential marketing for European marketing
- Built and managed the event portfolio, created tiered event systems.
- Developed KPI and ROI framework for tracking success
- Established international best practices and trained local markets in these best practices
- Served on implementation team for training of marketing automation software and Salesforce integration
Project Manager at Insider Events GmbH
- Conception, execution, on-site management of corporate events nationally and internationally
- Contract negotiation with international suppliers
- Budget responsibility for projects including calculation, controlling and final accounts
- Led pitch development and client acquisition nationally and internationally